We've all heard the expression, "Neutral like Switzerland." Switzerland is famed for not only its political neutrality, but also keeping the world's time and money.
The world's most wealthy and powerful people entrust their money to the fabled Swiss Bank Account, and those who value their time as much as their money entrust their time to the Zenith Chronomaster watch.
Like Switzerland, time is neutral. But knowing that your watch has that same precise neutrality is among the many rewards of owning a Chronomaster.
There are several features that set the Chronomaster apart from other luxury watches, but perhaps the most noteworthy and insurmountable difference is the Zenith's use of its own proprietary El Primero movement, which measures time to a stunning 10th of a second. The El Primero truly lives up to its name ("The First") in Spanish - the finest movement available in a watch, anywhere, at any price.
The El Primero movement ticks along at 36,000 movements per hour. To put it in perspective, one hour has 3,600 seconds. The Chronomaster can measure time perfectly to the tenth of a second. Try this: First, look at a watch or clock and with it, and count to 10 in one-second intervals. Now count to 20 and do it twice as fast, with half-second intervals. If you were a Chronomaster watch, you could count to 100 with perfect accuracy in the time a human being could count to 10 with flawed accuracy.
Besides featuring the El Primero movement, the Chronograph offers several features spanning more than 10 models - some charting the phase of the moon, some with cutouts in the watch dial showing the heart of the El Primero movement, 18K white or rose gold, gold or stainless steel casings, women's models featuring diamonds or mother of pearl, and water-resistant to 30 meters.
Visually, the Chronograph series is unassailable in its elegance. The classic Neo-Vintage is a solid, no-frills model while on the other end of the spectrum is the Venice, an ornate model employing an Italian look with a prominent St. Mark's lion. If, like me, you feel like owning the best is worth paying for, you'll go for a Chronograph.
